Art nouveau was a key concept during the late 19th century and essentially paved the way for typography to expand into more creative styles. While researching art nouveau and the typefaces that branched from it, the typeface that stands out is Arnold Böcklin. It was designed by Otto Weisert and named after a swiss painter. Its flowing lines and "whiplash" curves are very indicative of the time. After being introduced, I could help but notice how many stores and cafés in the Western addition/NOPA district of SF use this typeface. A part of town that is very hip and progressive. This is a picture of the Mojo Bicycle Café logo on Divisidero, which clearly uses Böcklin. It's only a couple blocks away from campus and has a mean Le Croque-Mojo baguette sandwich. 
Monday, October 25, 2010
Böcklin-ized
Art nouveau was a key concept during the late 19th century and essentially paved the way for typography to expand into more creative styles. While researching art nouveau and the typefaces that branched from it, the typeface that stands out is Arnold Böcklin. It was designed by Otto Weisert and named after a swiss painter. Its flowing lines and "whiplash" curves are very indicative of the time. After being introduced, I could help but notice how many stores and cafés in the Western addition/NOPA district of SF use this typeface. A part of town that is very hip and progressive. This is a picture of the Mojo Bicycle Café logo on Divisidero, which clearly uses Böcklin. It's only a couple blocks away from campus and has a mean Le Croque-Mojo baguette sandwich. 
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