Annotated Bibliography

1) Berger, Warren. Advertising Today. London: Phaidon, 2004. Print.

This source was used during project one, I was assigned to study the history of advertising, starting in the early Late 19^th Century to the early 20^th Century. This book helped me recognize the founders of certain advertising styles, however it focused more on modern technologies, so I could not use it that much.

2) Burke, Christopher. Paul Renner: the Art of Typography. New York: Princeton Architectural, 1998. Print.

This source was used heavily when learning about Futura in project two. It helped me find out who Paul Renner was as a designer and how is background influenced his designs.

3) Chappell, Warren, and Robert Bringhurst. A Short History of the Printed Word. Point Roberts, WA: Hartley & Marks, 1999. Print.

This book helped me understand the beginnings of the printed word, starting from the Gutenberg Press. I was focused more on the technological advances in the 19^th Century that helped advertising flourish.

4) "CMYK Online Portfolio Members." CMYK Magazine. 2006. Web. <http://www.cmykmag.com/site.cfm?page_id=62&sect_id=7&CFID=823310&CFTOKEN=46251682>.

I used this magazine’s online portfolio database when I was creating my type specimen for project two. By looking at work from other students, I was also to draw some inspiration and follow my own aesthetic.

5) Greenhalgh, Paul. Art Nouveau, 1890-1914. New York: Harry N. Abrams Incorporated, 2000. Print.

For project one, I had to research the art styles of the 19^th Century. Art Nouveau was a central style in Europe, this book helped me understand how art nouveau influenced advertising.

6) Hardy, William. A Guide To Art Nouveau. Secaucus, NJ: Quintet Publishing Limited, 1986. Print.

In this source I learned how Art Nouveau came to be, the central artists, and the social scene. I learned how art nouveau influenced all other art forms and became a way of life for the artists.

7) Jury, David. What Is Typography? Mies: RotoVision, 2006. Print.

I got this book very early in the semester from the library, because I was not too sure what typography was. I learned that typography is can create meaning and is so much more than just letters and spaces.

8) Romano, Frank. "Back to the Futura." Analyzing Publishing Technologies 3.8 (2003): 3-5. Print.

This article was kind of deceiving in the title, I though it to be strictly about the typeface Futura. However, this article focused more on how the digital world effected how books, magazines, newspapers, etc. were published. I was interesting helped me understand why Futura is so appealing because of its geometric shapes.

9) Schultze, Jurgen. Art of the 19th Century. New York: Abrams, 1970. Print.

This book gave a great understanding of all the art styles in the 18^th and 19^th Century. What it means for art to be modern, and how one art movement always was a reaction to the movement before it. How art is very indicative of what is happening socially and politically.

10) Tungate, Mark. Adland: a Global History of Advertising. London: Kogan Page, 2007. Print.

This book has the most I depth history of advertising and it seems to be the only book of its kind. It as the best source I could find that gave me a great understanding of the beginnings of advertising.

Serif v. Sans Serif

In typography class a couple weeks ago, we watched a movie about advertising's effects on the world in general . I couldn't help but take notice to a comment in class about how sans-serif type has become so common. Brands have all assimilated into one style of type, and how it is so plain and usual. Companies should dress up more, put some serifs on again and demand our attention. I had never thought about type in this way before, like if type had a dress code and now it is time for them to dress up. In my opinion, when dealing with brands, the type is very important for brand identity, but also it has to do with what you accompany you type with. Helvetica means too distinct things when placed in target ads and in American apparel ads. It is all relative.

Handwriting

I really wish I didn't have messy handwriting, because I would love for my handwriting to be a typeface, but I'm afraid no one would understand it. It really irks me when people make those presentations in class and insist on using way too much of their favorite decorative font. One saying applies to almost everything in life, and especially in typography, "less is more". When using a decorative typeface, it is ok use sparingly, but when you over decorate a design can get very cheesy, very fast. So when I think I want to use a typeface for titles with a little for fluidity, I always try to look for type that has a quality that seems, handmade. Here is a link to some very elegant typefaces, based on real people's handwriting.

http://www.addictivefonts.com/script/handwritten/free-handwritten-fonts/

I applaud you

They say language shapes our world, typography is a way that language is expressed. This takes that idea literally and shapes our world, or a huge mansion to me exact. Swedish artist Thomas Broome, is brilliant in his use of layout, type size, and content of the text. He uses type to send a message, I believe he is trying to get at how society puts too much value on material goods. A sofa is a sofa, whether is cost $10,000 or $50, it will not make you happy. I know that this must have taken so much time and effort to create, a big applause for Broome.

So If you are trying to procrastinate or are genuinely interested in what I would consider "typographic architecture", then please click on the link and enjoy.

http://www.thomasbroome.se/mm_1.htm

IF ONLY...

ALL WEDDING INVITATIONS WERE THIS ROMANTIC. Take a second to read the very detailed wedding invitation picture here that explains how the couple fell in love along with the not so glamorous fights in between that real couples have to deal with. This invitation uses a great variety of typefaces, styles within the typeface, and point sizes. Hierarchy and levels of type really guide you along the journey of their relationship. It is easy to follow along and gives the reader a great sense of what kind of couple they are, I would assume goofy who can laugh at themselves. If only we all could express ourselves with typography design.

Stretch out

With the digital world, type has become accessible to almost everybody in the world. However, they also have become so static, so concrete and mechanical. For the people that want their letters to jump out of the computer screen and into the organic shapes: I present to you this, letters created by the curved lines of our limbs and body shape. Let your body create the letter forms that you type into a computer screen everyday, take a stretch, take control.

Logo Design

This semester I am also taking an Illustrator class and one of our assignments was to design a logo. Type should join together with an image and create meaning for the brand and the company involved. As I designed my logo, we learned how to manipulate the points of the letterforms, which I know the designer would be extremely mad about, but the manipulation of letterforms can really emphasize a certain point you are trying to get across. Here a few examples of great and simple typographic logo designs:

Recognizable

One single typeface can symbolize a thousand words. Online social networks have become so popular that by a single glance at their logo will trigger a thousand thoughts in our minds. A very important element of logos are the typeface, and yes most are simple are not that creative, but I am sure almost everybody can recognize Facebook's typeface. While I was on Facebook the other day, I took notice to how they changed the point size of the type. I do not realize it but, their typeface is how I communicate to people of facebook and when changed I do take huge notice. This photo displays all the typefaces that we do not realize we know so well.