Annotated Bibliography

1) Berger, Warren. Advertising Today. London: Phaidon, 2004. Print.

This source was used during project one, I was assigned to study the history of advertising, starting in the early Late 19^th Century to the early 20^th Century. This book helped me recognize the founders of certain advertising styles, however it focused more on modern technologies, so I could not use it that much.

2) Burke, Christopher. Paul Renner: the Art of Typography. New York: Princeton Architectural, 1998. Print.

This source was used heavily when learning about Futura in project two. It helped me find out who Paul Renner was as a designer and how is background influenced his designs.

3) Chappell, Warren, and Robert Bringhurst. A Short History of the Printed Word. Point Roberts, WA: Hartley & Marks, 1999. Print.

This book helped me understand the beginnings of the printed word, starting from the Gutenberg Press. I was focused more on the technological advances in the 19^th Century that helped advertising flourish.

4) "CMYK Online Portfolio Members." CMYK Magazine. 2006. Web. <http://www.cmykmag.com/site.cfm?page_id=62&sect_id=7&CFID=823310&CFTOKEN=46251682>.

I used this magazine’s online portfolio database when I was creating my type specimen for project two. By looking at work from other students, I was also to draw some inspiration and follow my own aesthetic.

5) Greenhalgh, Paul. Art Nouveau, 1890-1914. New York: Harry N. Abrams Incorporated, 2000. Print.

For project one, I had to research the art styles of the 19^th Century. Art Nouveau was a central style in Europe, this book helped me understand how art nouveau influenced advertising.

6) Hardy, William. A Guide To Art Nouveau. Secaucus, NJ: Quintet Publishing Limited, 1986. Print.

In this source I learned how Art Nouveau came to be, the central artists, and the social scene. I learned how art nouveau influenced all other art forms and became a way of life for the artists.

7) Jury, David. What Is Typography? Mies: RotoVision, 2006. Print.

I got this book very early in the semester from the library, because I was not too sure what typography was. I learned that typography is can create meaning and is so much more than just letters and spaces.

8) Romano, Frank. "Back to the Futura." Analyzing Publishing Technologies 3.8 (2003): 3-5. Print.

This article was kind of deceiving in the title, I though it to be strictly about the typeface Futura. However, this article focused more on how the digital world effected how books, magazines, newspapers, etc. were published. I was interesting helped me understand why Futura is so appealing because of its geometric shapes.

9) Schultze, Jurgen. Art of the 19th Century. New York: Abrams, 1970. Print.

This book gave a great understanding of all the art styles in the 18^th and 19^th Century. What it means for art to be modern, and how one art movement always was a reaction to the movement before it. How art is very indicative of what is happening socially and politically.

10) Tungate, Mark. Adland: a Global History of Advertising. London: Kogan Page, 2007. Print.

This book has the most I depth history of advertising and it seems to be the only book of its kind. It as the best source I could find that gave me a great understanding of the beginnings of advertising.