This semester I am also taking an Illustrator class and one of our assignments was to design a logo. Type should join together with an image and create meaning for the brand and the company involved. As I designed my logo, we learned how to manipulate the points of the letterforms, which I know the designer would be extremely mad about, but the manipulation of letterforms can really emphasize a certain point you are trying to get across. Here a few examples of great and simple typographic logo designs:
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